Articles Tagged with Regulating Artificial Intelligence – AI

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Is AI Washing Dirty?

Many people have become familiar with the term “greenwashing,” referring to attempts by a company to cast its products as more environmentally friendly than they are through public relations and marketing “spin” efforts.

Now comes the concept of “AI-washing,” in which companies exaggerate the degree to which or ways in which their products and services are powered by artificial intelligence, in order to gain a real or perceived competitive advantage. In addition to potentially misleading consumers and harming investors, this can break U.S. securities law, according to Gary Gensler, chair of the Securities and Exchange Commission.

AI-300x251If the robots start taking over, you can’t necessarily expect the government to protect you.

That isn’t to say the public sector isn’t paying attention.  President Biden and Vice President Harris met recently with CEO’s of Microsoft, Alphabet Google’s and other leading artificial intelligence companies and pushed the message that AI products—particularly the generative AI found in trending apps like ChatGPT—must have safety protocols built in place before they’re released.

Among the current and potential risks that Biden, who is himself a ChatGPT user, warned about include those to individuals, society at large, and the country’s national security—ranging from violations of privacy, to skewed decisions about employment, to misinformation campaigns, to outright scams.