Articles Posted in Chat GPT

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AI & Content Creation

Businesses using generative AI programs like ChatGPT to create any content—whether for blogs, websites or other marketing materials, and whether text, visuals, sound or video—need to ensure that they’re not inadvertently using copyrighted materials in the process.

Clearly, the times they are a changing….and businesses need to adapt to the changes.  Employers should promulgate messages to their employees and contractors updating their policy manuals to ensure that communications professionals and others crafting content are aware of the risks of using AI-generated materials, which go beyond the possibility that they are “hallucinated” rather than factual—although that’s worth considering, too.

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Using Generative AI? Keep Your Secrets

Businesses are finding generative AI programs like ChatGPT useful in functions from financial services to human resources. Although still in its early stages, and far from entirely reliable, the technology is evolving quickly and its tools and practices will continue to develop. The Cisco 2024 Data Privacy Benchmark study found that 79% of businesses say they’re deriving measurable value from generative AI for everything from creating documents to coding.

But this use of generative AI has led to a number of cautions, mostly commonly and loudly about the accuracy of the information that apps like ChatGPT generate—including their tendency to “hallucinate” assertions when they don’t actually have answers.

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You Can, But Should You?

To begin with, employers thinking about using AI such as ChatGPT during hiring and selection need to familiarize themselves with the technology at a conceptual level, and then look closely at—and understand well enough so they can explain to others—how AI integrates with their recruiting tools and practices.

A key piece of state legislation in Illinois pertaining to the use of AI is the Artificial Intelligence Video Interview Act (820 ILCS 42/1), which lays down various stipulations for the recording of video interviews and subsequent use of AI while evaluating said recordings.

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AI-300x251If the robots start taking over, you can’t necessarily expect the government to protect you.

That isn’t to say the public sector isn’t paying attention.  President Biden and Vice President Harris met recently with CEO’s of Microsoft, Alphabet Google’s and other leading artificial intelligence companies and pushed the message that AI products—particularly the generative AI found in trending apps like ChatGPT—must have safety protocols built in place before they’re released.

Among the current and potential risks that Biden, who is himself a ChatGPT user, warned about include those to individuals, society at large, and the country’s national security—ranging from violations of privacy, to skewed decisions about employment, to misinformation campaigns, to outright scams.

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