Articles Tagged with Data Privacy

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Neural Data: What Illinois Business Owners Need to Know

California enacted an Amendment to the California Consumer Privacy Act (CCPA) that adds neural data to the list of protected personal sensitive information. For Illinois business owners—especially those conducting business in California or utilizing neurotechnology—this development is worth understanding, as it marks another step in the expanding landscape of data privacy laws. Neural data, often collected through non-invasive neurotechnology tools, is now considered sensitive and will be protected under the same stringent requirements as other personal information like genetic, biometric, and geolocation data.

What is Neural Data and Why is it Important?

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Using Generative AI? Keep Your Secrets

Businesses are finding generative AI programs like ChatGPT useful in functions from financial services to human resources. Although still in its early stages, and far from entirely reliable, the technology is evolving quickly and its tools and practices will continue to develop. The Cisco 2024 Data Privacy Benchmark study found that 79% of businesses say they’re deriving measurable value from generative AI for everything from creating documents to coding.

But this use of generative AI has led to a number of cautions, mostly commonly and loudly about the accuracy of the information that apps like ChatGPT generate—including their tendency to “hallucinate” assertions when they don’t actually have answers.

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